Are you struggling to connect with your audiences? Finding hard to get that second purchase? Do you know you need to improve your relationship with your customers but don’t know where to start?
Meet your CRM marketing agency here to bring out expert knowledge to build and implement strategies to help you grow.
Let’s start with the basics…
What is CRM Marketing?
CRM (Customer Relationship Management) marketing is an approach that focuses on harnessing customer data and insights to develop and maintain strong relationships with customers. It involves utilising CRM software and tools to collect, analyse, and leverage customer information for personalised marketing efforts - and the best thing about it is, we take care of everything so you don’t need worry. From initial strategy through to creative design, implementation and ongoing analysis.
CRM marketing aims to enhance customer satisfaction, increase customer loyalty, and drive revenue growth by delivering targeted, relevant and timely marketing communications across various channels, including email, SMS and push notifications, with a strategy execution incorporating automated cycles, behaviour-based, and ad hoc events.
CRM Email Marketing
Connect with your customers, build relationships, and drive sales.
Our CRM Marketing Services
Our email marketing services help businesses effectively reach and engage their target audience through personalised and impactful email campaigns. We assist in crafting compelling email content, designing visually appealing templates, and managing subscriber lists. Our expertise in segmentation and automation ensures that the right message reaches the right audience at the right time, increasing open rates, click-through rates, and overall conversion rates.
SMS
Our SMS marketing services involve sending promotional messages and alerts to customers via text messages. It is a highly effective and direct way for businesses to reach their target audience and drive engagement. SMS marketing allows businesses to send personalised and targeted messages to customers, delivering timely offers, updates, and reminders. It offers high open and response rates, as text messages are typically read within minutes of being received. SMS marketing also provides valuable analytics and tracking tools to measure the success of campaigns, such as delivery rates, click-through rates, and conversions
Push Notifications
Our push notification marketing services involve sending targeted notifications directly to users' devices, such as smartphones or tablets. These notifications are typically sent through mobile apps or web browsers and can be used to deliver personalised messages, promotions, updates, or reminders. Push notification marketing allows businesses to engage with their audience in real-time and drive user engagement and conversions. It is a highly effective method for reaching customers instantly and can be used to deliver time-sensitive information or offers.
How we implement our strategies
Data mining
This refers to the process of extracting valuable information and patterns from a large volume of customer data. It involves using statistical techniques and algorithms to identify trends, correlations, and insights that can be used to enhance marketing strategies.
Segmentation
The practice of dividing a customer database into distinct groups of customers, or prospective customers, based on specific characteristics or attributes. Segmentation allows businesses to categorise customers into different cohorts based on a variety of factors including purchasing behaviour, demographics, preferences, and engagement. By segmenting customers, businesses can tailor their marketing efforts to better meet the unique needs and preferences of each individual.
Customer profiling
This involves creating detailed profiles or personas of individual customers based on their attributes, preferences, behaviour, and interactions with the business. CRM systems collect and store customer data, which can be used to create comprehensive profiles that provide insights into customer needs, interests, and motivations.
Automated marketing
This is the process of using software to automate various, targeted, marketing activities. With automation, businesses can streamline their marketing processes, save time, and deliver consistent and timely marketing messages to customers. Automated campaigns allow for personalised and targeted communication, by utilising insights on customers, including behavioural triggers and customer lifecycle stages.
We are email marketing experts
From conception through to execution, we can produce - through our creative teams - professional, on-brand communications. Moreover, we also offer strategy formulation and implementation across key areas, including segmentation, automation and analytics.
We are proud Klaviyo partners which allows our clients the opportunity to leverage a powerful email marketing platform, gain expertise and support, enhance credibility, generate additional revenue, collaborate with other professionals, and stay up-to-date with the latest email marketing advancements.
Why invest in CRM marketing?
It's a proven strategy that consistently delivers impressive results. By directly reaching your subscribers' inboxes, you can increase brand awareness, drive website traffic, and boost sales. Plus, with the ability to personalise your emails based on subscriber preferences and behaviour, you can create a more personalised and engaging experience for your customers.
Where are we based?
We’re a remote-first business based in the UK with teams across London, Manchester and Leeds.
Ready to take your CRM strategy above and beyond?
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